The sweet success of Patti Labelle’s sweet potato pies exclusively available at Walmart has led to a major expansion of her personal recipe-based product line. In fact, the pies have been so successful that she and Walmart have recently announced the release of three new Pattie Labelle premium cobblers and a new apple pecan cake. All of the cakes and pies are pre-baked, and just need to be heated up in an oven.
Just how successful exactly are these pies?
Well, the pies were always a big seller, but after one of her fans (James Wright) posted a viral YouTube video of himself singing about the pies, the pies went on to start selling at local Walmart locations at a rate of one pie per second. That, of course, equals millions and millions of pies sold.
In fact, not too long after that video went viral with more than 8 million views, Kerry Robinson, vice president for bakery and deli at Wal-Mart, was quoted as saying, “We are working very hard with our supplier to try and produce more product. We’re in the process of securing another 2 million pounds of sweet potatoes.”
That’s right 2 million pound of sweet potatoes! And now, Walmart says that her new peach cobbler pie has already used up 6.4 million pounds of peaches!
The four new cakes and cobblers will include:
#1 – Patti’s Good Life Peach Cobbler: Loaded with fresh peaches, this cobbler features a top crust covered in cinnamon, and is very aromatic and sweet.
#2 – Patti’s Good Life Berry Cobbler: Stuffed with raspberries, blackberries, blueberries and boysenberries, this mixed-berry cobbler has just the right balance of sweet to tart, and the bottom crust is enjoyably crisp.
#3 – Patti’s Good Life Apple Cobbler: Made with Fuji apples, this cobbler has a nice filling with a nice balance mixture of cinnamon and sugar. The apples have retained a bit of their tartness, which is nice with the pastry crust.
#4 – Patti’s Good Life Apple Pecan Cake: Decorated with rich buttercream icing and rich caramel goo, this tasty cake is a southern-style layer cake of Fuji apples and Georgia pecans. It goes great with coffee or tea.
How is she coming up with these delicious recipes?
She told People Magazine, “I’ve been cooking for most of my life. As you’re standing in the kitchen and you think of certain ingredients, you just put them in — sometimes they work, and sometimes they don’t.” When asked if she will be able to replicate the success she’s had with her sweet potato pies, she laughed and said, “I better!”
article via http://blog.blackbusiness.org/