OWN is Now the Highest-Rated Cable Network among African-American Women

 

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Since the OWN cable network debuted in 2011, its popularity has skyrocketed among African-American women, particularly in the last two years.

At a time when many cable networks have been experiencing declines in their viewership, OWN’s average prime-time viewership has grown roughly 30%, climbing to 537,000 in the past two years, as many network have suffered significant declines. According to The Wall Street Journal, the network’s new lineup has resonated strongly with women and black audiences.

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